Invitation vs. Greeting Card: Which One Should You Use For Your Opt-In Freebie

by Oct 18, 2020Creating Printables

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Cards are a fantastic way to connect with people and that includes your blog audience. As the holiday season gets closer, the more people start looking for the perfect holiday card. When it comes to making a card, you have two types to choose from. 

  • Invitation Cards
  • Greeting Cards

A card freebie is a simple and lovely way to grow you email list but I should state that depending on your niche, you might need to pair it with other types of freebies.

There are a couple of ways to use a card as a freebie. One is to use it as an email opt-in. For these I recommend creating the card that relates to your niche.

The other option is to use it as a way to develop a strong relationship with your subscribers. By this I mean, you can either send them a homemade card in their email or give them a variety of cards that the subscribers can use for themselves.

invitation vs greeting opt-in freebie card

Both provide the opportunity to extremely creative but there are a few details that need to be understood to be successful. Planning out your card from the message to the graphics, will save you a lot of time.

What is the Difference Between a Greeting Card & an Invitation?

The difference between the two is that a greeting card is meant to express an emotional message and an invitation is used to invite a person to an event. In fact, you can have two different cards that look almost the same but the only difference is the message within them.

invitation vs greeting opt-in freebie card

Why Do Invitations or Greeting Cards Make A Good Freebie?

Let me state upfront that this type of freebie most likely won’t be one to grow your list by thousands. But they do present the opportunity to let what you have created to stand out.

Here is an example to explain further:

Let’s say you are a travel blogger and you created a great free resource for first-time travelers. As a little extra that lets your resource stand out from your competition, you have created a digital postcard that your subscribers can send to whoever they want as they travel. 

You don’t have to include it with other freebies though. Your freebie can be a card. If you do this though, then I recommend creating 3+ cards as a bundle to be more enticing to those visiting your website.

An example would be 5 Postcard Templates that your subscriber can personalize. Now you have created a variety and as an added bonus you provide your subscribers the ability to customize it.

How To Create An Invitation or Greeting Card

There are 5 simple steps you need to do to make this type of freebie! But before we even get into making the card, you need to have a basic idea of what the card will be.

That means deciding if it is going to be a greeting card or invitation, what is the occasion for the card, and an idea of what the message will be. After that is determined, let’s start making some magic!

Step 1: Choosing a Design Size

There are a few card sizes to choose from and there isn’t a wrong choice. But when deciding on card size, you need to first figure if you want it to be a flat card design or a folded card. 

This will determine the size of your design.

There is actually a variety of sizes to choose from but for this post, we will limit it to the most common. Feel free to download the card size cheatsheet for both folded and flat designs.

Flat Card Sizes (in inches):

  • 3.5 X 5
  • 4 X 6
  • 4 X 8
  • 4.25 X 8.5
  • 4 X 5.5
  • 4.6 X 7.2
  • 5.5 X 8.5
  • 6 X 9
  • 6 X 11
  • 7 X 10

For folded card sizes you will simply double the width of the smaller number for the flat card. For example, if you want the width of the card when folded to be 5” X 7 “. You would then double the 5” so that your card would now be 10” X 7”. I recommend though adding a little extra space for folding. It can be anywhere from 0.1″ to 0.5″.

invitation vs greeting opt-in freebie card

Step 2: Choosing The Font

Choosing the font will go by much easier assuming you have selected your theme or occasion. By knowing the purpose of your card, you can find fonts that will fit.

For example, if you are doing a wedding invitation, you will go with more script or handwritten fonts over display fonts. It’s not to say that there isn’t a display font someone won’t like but they are not the type of font that comes to mind right away.

People tend to gravitate towards the feminine fonts for weddings. And if you are a wedding blogger, then you will want to cater to those needs.

If you are not sure what is a good font, then I recommend taking a quick look at Etsy to get some inspiration. See what type of fonts that are being used.

Etsy for Inspiration

invitation vs greeting opt-in freebie card

VistaPrint for Inspiration

invitation vs greeting opt-in freebie card

Step 3: Choosing The Graphics

Not all cards need graphics but they can be a simple way to set your card apart. I have mentioned this in other blog posts but it is extremely important you have permission to use the graphics you want to use.

Make sure you read the terms of use for whichever site you get your graphics from. My favorite sites are The Hungry JPEG and Creative Market

When selecting which graphics you want to use with your card, I recommend keeping it simple. Only use up to three graphics in total. Remember there isn’t a lot of room on the card.

The Hungry JPEG

invitation vs greeting opt-in freebie card

Creative Market

invitation vs greeting opt-in freebie card

Step 4: Choosing Your Graphic Design Tool

There are quite a few out there to choose from but my favorites for creating a card are Canva and PicMonkey. You can also try PowerPoint or Google Slides. All but PicMonkey have a free plan to choose from. For PowerPoint and Google Slides you will need to sign up for their associated email accounts (Gmail or Outlook). 

And for the record, I do know that PowerPoint and Google Slides are typically used for presentations but they each have all the tools necessary to create printables.

Creating a card in Canva.

invitation vs greeting opt-in freebie card

Creating a card in PicMonkey.

invitation vs greeting opt-in freebie card

Step 5: Create Your Card

Now comes the easy part since you have figured out all the nitty-gritty details. Add all of the elements you want (graphics, shapes, fonts) and create your design. 

Once you have finished, then you will want to save it as a JPEG/PNG and a PDF. Give your subscriber both an image and pdf format file. This is so when they decide to print out the card they have the two file options to choose from.

printables kickstart toolkit

Which Type of Card Should You Use?

Well the answer to that depends on the use. Are you creating a card that people can use to invite others to an event or is it one that captures a moment? From there you know exactly which card to use.

If you are wondering if one is better than the other, I would it is like asking which is a fruit apples or oranges. The answer depends on the person you are asking. Some might say apples while other say oranges. And that is true for these two cards.

As with any type of freebie you decide to create, it is important to figure the purpose of that freebie. What problem or pain point are you using it to solve?

Once you know that, everything else will fall into place.

Final Thoughts on Creating Cards

If you can’t tell, my steps are all about having a plan before you even consider starting the designing process. I truly believe that it is easier to design when you already have an idea laid out.

Quick recap when making your card:

  • Figure out your theme and message first.
  • Choose the card size.
  • Find fonts and graphics that fit your theme.
  • Create it using a graphic design tool like Canva.

If you are able to make this a customizable freebie, then definitely do it. You can share the file in each of these graphic design tools: Canva, PowerPoint, and Google Slides.

Finally, don’t be afraid to use this as a way to think outside the box. You never know if it will lead to your success.

Before You Go…

Did this post help you figure out how to create a card (greeting or invitation)? Were you inspired to use it for a specific opt-in?

Tell me about it in the comments below! I would love to hear how you plan to use a card to grow your email list.

Happy Days –

the printables blog

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