50 Halloween Blog Freebie Ideas To Grow Your Email List (In 2020)

by Sep 19, 2020Creating Printables

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We have reached that spooky time of year and doesn’t that fill you with excitement! For me, Halloween marks the start of the fall season and the holidays. Plus who doesn’t love a good excuse to get dressed up and eat tons of candy?

Halloween is also the perfect opportunity to connect with your readers! Because it is the start to the Big 4 (Halloween, Thanksgiving, Christmas/Chanukah, and New Years), it means that people are looking for solutions for that holiday.

Maybe they are looking for the best haunted houses, easy recipes to make for a Halloween party, or they want to figure out how to make a quick costume. Whatever the problem is, use that to your advantage. 

The best method is to write a blog post that fits your niche and meshes well with a blog freebie you can create.

I personally love to do it the other way around. Come up with a blog freebie AND then write blog posts that fit with it.

Not sure where to start? That’s why I am here! 

In this post, I will give you 50 blog freebie ideas you can take and add your own spin to!

The First Step: Brainstorm Halloween Blog Freebies

I want you to take a quick moment and imagine all the ways you can help your readers with Halloween this year. It doesn’t have to be a super intense idea. You can do a simple solution. 

I recommend writing at least five different Halloween freebies you can create that fit with your niche. Please note that I am not saying you need to use all five ideas but having five different ideas will give you some wiggle room.

Need some help with brainstorming? Then check out my FREE Printables Kickstart Toolkit. In it, I include 3 different types of brainstorming worksheets to help you find your winning ideas. Psst…one of them is even digital so you can use it wherever you are.

printables kickstart toolkit

50 Halloween Opt-In Freebies To Create For Your Blog

Coming up with a freebie that fits with both your niche and Halloween can be tricky. But I am here to help with this incredible list of ideas to get your brain buzzing with ideas!

I created a few mockup designs to give you some more inspiration.


These are all freebies that your readers can print out and use in some way. These are perfect parenting and DIY blogs. That is not to say you can’t find some way to make a printable work for a different niche. 

  1. Party Decor
  2. Candle Wrappers
  3. Wall Art
  4. Garland
  5. Pumpkin Carving Patterns
  6. Costume Patterns
  7. Crochet / Knit Patterns
  8. Party Favors
  9. Banners
  10. Word Search
  11. Scavenger Hunt
  12. Stickers
  13. Coloring Pages
  14. Cards
  15. Invitations
  16. Educational Worksheets
  17. Mad Libs
  18. Charades
  19. Puzzles
  20. Labels
  21. Recipes
  22. Origami with Instructions
  23. Halloween Hats Print-Out
  24. Halloween-Themed Games (ex: pin the tail on the black cat)
  25. Party Budget Sheet
  26. Potluck Sign Up Sheet
  27. Photo Booth Props

Checklists / Lists

Lists are a winner when it comes to blog freebies and an easy way to solve your reader’s problems. They can be complex or simple and are a terrific way to lead readers to your other products.

  1. Halloween Party Planner Checklist (Adult or Kid versions)
  2. Halloween Candy List
  3. Best Halloween TV Episode List
  4. Halloween Movie List
  5. Scary Movie Marathon List
  6. Amusement Parks to Visit For Halloween List
  7. Haunted Houses in [Insert Country / State] Checklist
  8. Best Cities to Visit for Halloween List
  9. Best Tips For Carving Pumpkins 
  10. Best Tips For Trick-or-Treating
  11. Best Neighborhoods to Go Trick-or-Treating
  12. Halloween Traditions List
  13. Halloween Music List
  14. Pet Costume List


Guides present the opportunity to present a good amount of information quickly. For a freebie, your guide should be full of useful content but it doesn’t give away all your secrets or ideas. 

Include links to relevant blog posts to direct them to a more detailed explanation. 

  1. How To Plan a Halloween Party Guide
  2. DIY Halloween Guide
  3. Nail Art Guide: Halloween Edition
  4. Makeup Guide: Halloween Edition
  5. Halloween Etiquette Guide (ex: Trick-or-Treating)
  6. Trending Costume Guide
  7. Homemade Costume Guide
  8. Last-Minute Costume Guide
  9. Pumpkin Carving Tutorial

Okay…I know what freebie I will make but what is the next step?

The Second Step: Brainstorm 1-3 Blog Posts That Relate To Your Freebie

You’ve got your freebie but now you need to get people to see them. The best way to do that is through relevant blog posts. This is one of my favorite techniques for creating content.

It helps that I love to write and using a freebie to direct my content is useful. Relating your blog post(s) to a freebie is one of the easiest ways to show your readers why they need what you have to offer.

With that in mind, this is why I recommend that you brainstorm the freebie first and then the blog post. Once you know what you have to offer, you have the final point of your sell…getting them to join your email list. Now you need to show them why they need that freebie.

Since holidays are for a short period of time, I recommend only writing 1-3 blog posts. I do say up to three because if you can incorporate your Halloween opt-in into multiple posts, more people are likely to see it and want it.

The more posts that include your freebie the more opportunities you have to promote in social media. Remember, it is all a numbers game when growing your email list. People need to see what you have to offer more than once before they go for it.

printables kickstart toolkit

The Third and Final Step: Creating Your Vision

Now that you know what to create, it’s time to make it a reality. Get on your graphic design tools and make some spooky magic. With a Halloween freebie, I would only invest 2-6 hours into it. 

Now I know some people might think that’s too much time for a freebie, but the best freebies are those that people put effort into. They shouldn’t be something you thought of quickly and didn’t put much effort into. 

The reason for that is your blog freebie is usually the first product that people will experience and that first impression will decide if they want anything else you have to offer. 

A great way to look at it is that you are going to a job interview. At the interview, you want to present an impressive picture of yourself to convince the company that you are a worthy investment.

What Does My Freebie Creation Process Look Like?

Here it is in a nutshell:

  1. Rough draft of my freebie. This means either an outline of information I want to include or a simple sketch.
  2. Start creating the freebie either in Canva or PowerPoint. Sometimes I flip between the two to see which design I like best.
  3. Do research (if necessary) to fill in the areas that need an extra boost or to find inspiration.
  4. Finalize freebie and create an opt-in form. 
  5. Add it to my blog!

While that might seem like a pretty basic process, it is one that can take quite a bit of time for a perfectionist like me. The research portion tends to take up the biggest chunk of time. That’s because I get inspired or unlock new details to include.

When Should You Start Creating Your Halloween Posts and Freebies?

To answer that question you need to consider when you should start promoting Halloween posts. As a blogger, you want to start marketing your Halloween materials about 45 days before Halloween.

That puts the initial start time frame for the middle of September. Now I am not saying you need to begin immediately on September 15th BUT you should already either be in the process of creating your Halloween content/freebie or updating it. 

The best practice is to start promoting it before the end of September.

Final Thoughts On Halloween Opt-In Freebies

These freebies may or may not bring you a huge amount of subscribers. It all depends on your niche and what you will create. But even if it doesn’t, it would be a waste to lose out on an opportunity. 

When creating your Halloween Freebie, here are the best practices to make it a success:

  • Do some research to see what people are searching for?
  • Brainstorm a problem in your niche that connects with Halloween.
  • Write 1-3 blog posts that you can use to promote your freebie.
  • Get it out there and market it as much as possible before the holiday arrives. Remember the marketing rule of 7!

Now To You!

Did you like my list of Halloween blog freebies? What were some of your favorite ideas? Do you have a Halloween freebie that does well?

Tell me about it in the comments below! I would love to hear about it.

Happy Spooky Days –

the printables blog

Hi, I'm CaitieJ!

I love the creative side of blogging and I want to share it with you. I am that nerd who loves to spend way too much time figuring out how to create a printable or product. Let me share with you all the tips and tricks I have learned to create some blog magic! I'm just a simple lady who loves Disney, a cup of tea, and a rainy day.

Check out my About Me page to learn more and don't forget to grab your Free Printables Kickstart Toolkit.

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