Does promoting your blog freebie sound a little scary and confusing?
Well, you are not alone. I have been exactly where you are and I know plenty of others who are in the same boat.
You put in a good deal of time and heart into creating an irresistible blog freebie. Every time you look at it or think about it you are incredibly proud of what you made.
Now it is time to get your hands dirty (figuratively) and start showing it off to the world. Digital marketing can be a daunting task, especially when you have no idea where to start.
The good news is that I have put together 5 super easy ways that you can use to promote your freebie starting today!
And when I say easy, I mean as simple as adding a link to your email signature. Keep reading to find out more.
Why do you need to promote your blog freebie in the first place?
Unfortunately, adding it to your website is not enough because now you have put all the pressure on if people come to your blog.
Depending on the type of traffic your website gets, will determine if your freebie is successful. If you do not get traffic right now, then your freebie will have a harder chance of being viewed by those who want it.
It is all a numbers game in the end. The more people that see it, the higher chance you will find those in your audience who want what you have to offer.
The more people who see, the greater chance you will find someone who wants it. It is all a numbers game.
And that is where marketing your blog freebie comes into play. By finding multiple ways to direct people to your freebie, you are personally responsible for increasing your chances of finding subscribers.
Those who are new bloggers or don’t get much traffic are fighting for attention from all the other blogs. Because of this challenge, it means putting in a little extra work (at least in the beginning) to find and take advantage of any opportunity you can.
And turning your audience into subscribers is the easiest way to build consistent traffic.
One essential tool is needed to promote your blog freebie.
While there are many tools to choose from, there is one essential tool you need to use with your blog freebie and that is an email service provider (ESP). An ESP provides you an easy and legal way to collect email addresses and communicates with your subscribers.
If you are a blogger who is using their Gmail or Outlook email address to talk to their subscribers, I want you to stop that right now for 3 BIG reasons!
- Those email providers were not made for emailing big groups of contacts. Emailing large groups could get your account suspended or flagged as spam. They are more of personal use.
- No way to record it you obtained the email legally. You have to show that the person understood they were giving you permission to email them.
- Sending out an email to your subscribers where each of them can see all the other email addresses. This can happen, even if it is by accident. And when it does your subscriber’s privacy has been violated.
Want to know more reasons why you should use an ESP? Then take a look at this blog post, where they go over in more detail.
The good news if you need to find an ESP then there are many different ones to choose from but the one I recommend for those who are beginning their blogging adventure or on a budget is MailerLite.
This service is simple to use AND also has a FREE plan available for up to 1,000 subscribers! It is one of the best free plans you can find from ESPs.
With their free plan, you get access to many different features that you can use to grow your blog. These include campaign emails, opt-in forms, automation, landing pages, and more.
1. Put Your Opt-In Forms Everywhere On Your Blog
If you are new to blogging then definitely pay attention here! This is the main way you are going to collect those subscribers and you will use your opt-in forms with the other four methods.
Opt-in forms are the perfect way to legally collect subscribers while also making it simple to give the person your printable. I’m pretty sure you have already interacted with a ton of them.
Any time you were on a website and saw a form that asks you to enter your email is a type of opt-in form. The two most common opt-in forms are embedded and pop-up.
Embedded forms are those that you see within the blog whereas pop-ups pretty much match their name…they pop-up at some point. Both are effective forms that you should use to grow your email list.
Once you have made an opt-in form, it is time to add it to your blog post. Only add it to blog posts that are relevant to what your freebie is. Don’t add it to blog posts where the topic doesn’t match the printable. That’s not kosher and doesn’t look good.
Neil Patel (who is an online marketing wizard if you don’t know him) once said on a podcast that you should add an opt-in form to almost every single page on your blog. So that is what I do and what I will recommend to you!
Take a look at Neil Patel’s website. The first feature you notice on his homepage is this big sign up form, though you don’t realize it until after you use it to analyze your website URL.
Another genius tactic he uses is when you go to look at his blog posts and click the first post listed (My Secret to Ranking #1 on Google) is actually a sign up for! My mind is blown.
And then finally, when you look on an actual blog post here has two or more opt-in forms through the page.
2. Facebook Groups
Facebook groups are an incredibly powerful resource for bloggers and one you should not ignore. Once again, I didn’t do this with my first blog and it wasn’t until many months later that I realized this mistake.
Here is a great way to market your product that will grow your email list AND help you craft a high quality printable. I have seen so many people ask for testimonials within Facebook groups and testimonials can go a long way to converting your readers.
An important detail to note with Facebook groups…make sure you read the rules of what you are allowed to do. Depending on the groups, you might be allowed to promote your blog while others don’t allow it.
In the groups that don’t allow it at all, what you can do is use them for feedback on your blog or product.
It is important to mention that you need to make sure you are participating as well. Not only does it show that you are willing to help your fellow group member but it is how you can build authority within the group.
As you connect with other bloggers, you will find that a perfect networking opportunity has presented itself. And networking is a key element of success for any entrepreneur and business.
Why do you want to participate in these groups?
People will post their questions and concerns, and if it pertains to your area of expertise, then you can comment on their post by answering their questions and linking to one of your blog posts that also solves their problem.
It’s a win-win for everyone. You help solve their problem and also get exposure to your blog!
3. Author Bio Link
One way to build your authority online is to guest post on other blogs. Guest posting is a great opportunity to get exposure and make connections. Now you may be unable to link to your blog within the guest blog post but what you can do is use your Author Bio.
Now how do you do that? Well when you do a blog post, you are allowed to include a link to your website. Most bloggers will include a link to their homepage (I am guilty of this) but instead, you should make the link to a landing page that you created for your free printable.
A landing page is a way for you to promote a product on its own webpage and thankfully you can create this easily with your ESP! If you don’t like the landing pages with your ESP then try your hand at making one from scratch. There are quite of few Youtube videos to help you get started.
4. Your Email Signature
While this method won’t result in a significant increase of subscribers (especially in the beginning), it is still one you don’t want to miss out on. In general, you should be including a link to your blog in your email signature. This is a great marketing technique.
When I worked for a consulting firm, everyone was assigned an email signature that linked to the companies website. And that is the same for most companies that I know.
The only time I did not see an email signature with a link to the company was when either the client did not have a website OR the client’s business was incredibly new.
As an entrepreneur (and if you are blogging to make money you are an entrepreneur), you want to find a way to make it easy for people to know your business or in this case know about your blog.
Not including a link in your email signature means you are missing out on unknown opportunities. But how do you connect it to your freebie?
By doing one of two methods. Either make the link connected to your printable landing page OR include two links. One for your blog and another for your blog freebie.
Here are a couple of examples from bloggers that I subscribe to.
How does this work to your benefit? Well, at some point you are going to be emailing other bloggers. It could be in response to an email they sent you OR you could be emailing them about an opportunity to guest post.
So when you email them, by including a link to your blog, you are creating an opportunity for those other bloggers to look at what you have to offer.
In the end, take advantage of every single opportunity to promote your blog.
5. Social Media
I know I talked about Facebook Groups above but for this one, I want to expand it a little further. Those Facebook Groups are geared towards bloggers themselves. Now I want to shift your focus to using the accounts you have created that are for your blog specifically.
Social media is a tool that bloggers should become comfortable with and luckily there are many platforms to choose from. The most popular ones are:
Now don’t go running to create a social media account for every single one. Instead, focus on one or two at a time. The reason for this is because you don’t want to overwhelm yourself by trying to master all the different social media.
When you are starting out, it can be incredibly difficult to juggle all the little tasks. Each platform has different algorithms that you need to master. And those algorithms are constantly changing.
So instead of spreading yourself too thin, find the ones that you can master. Once you have figured out which platform you want to blog on, then it is time to advertise your printable.
Most platforms utilize visual marketing. That means you need to create a great image that will catch people’s attention.
Don’t forget to include an image or mention your blog freebie when you post on social media. If you are posting about your freebie then include a link to your landing page or to a blog post that promotes your freebie.
Another way to utilize Facebook groups is by being an active participant. This works in your favor in two big ways.
- You are helping out your fellow group member while also networking! The more you participate, the more of a trustworthy figure you become in the group.
- You can post a link with your response as long as it helps solve the problem.
Now you don’t have to link to a landing page to promote your freebie. That is why adding your opt-in forms everywhere was the first method I talked about.
If you include a link to a blog post that will solve someone’s problem AND show off your irresistible printable…you essentially killed two birds with one stone (sorry birds).
Does marketing and putting yourself out there make you a little nervous?
I can understand if this might seem a little overwhelming but don’t let that delay you from this essential step in growing your blog business. Fear and doubt are powerful roadblocks. The idea that you need to do more will push back your success more than simply doing it.
Be strong and confident on the outside. Embrace that saying “fake it till you make it”. Even if on the inside you’re nervous as heck.
For promoting your blog freebie, take one step at a time. Start with one marketing method and try it out. Then if you are up to it, try another method and then another.
If one way doesn’t work, then either change or tweak what you did.
If no one seems interested in your freebie, do some research. Use those Facebook groups as a free resource to build a more valuable opt-in.
Did you know that the creator of the Dyson vacuums made 5,127 prototypes? That means 5,126 of those prototypes failed before he got it right and now he has one of the most popular vacuums.
So don’t let failure scare you. Use it to your advantage to create the next “Dyson” of the blog world.
Now it is your turn!
Are you ready to start promoting your blog freebie? Tell me about what methods you tried in the comments below. I want to hear what worked or didn’t work. Also, don’t forget to include a picture of your blog freebie!
Hint-hint: This is the perfect opportunity to show it off and include a link!
Happy Days –