Did you know there are two types of blog freebies?
I bet not because I have never heard bloggers talk about it. Typically, I only hear about one type of freebie and this hurts a lot of new bloggers. Not understanding how to think about your freebies can hurt your email list growth.
No one comes and says “Hey! You need more than that freebie you created”. Well no longer. I am here to tell you that you need MORE. I don’t mean you need to create a full-blown course but instead that you need a wider variety of freebies on your blog.
The reason they don’t talk about them is that most people think of these two types of blog freebies as the same thing. But I am here to tell you that is not so.
I found after following other bloggers and looking at other blogs, that there are in general two types of email opt-ins. It is important to know about the two because each is used in different ways on your blog.
Before I go any further, I will tell you the two types of freebies. Drumroll, please…Niche Freebie and Post Freebie. You either have a great idea of what I am talking about or are drawing a blank.
The Two Types of Blog Freebies.
Niche and post freebies are basically what the name states. Niche freebies are those that fit into your blog’s niche and post freebies are those dedicated to specific blog posts.
Let’s dig a little deeper to understand these better.
When creating a niche freebie, you want it to be something that you can incorporate throughout your blog many times. This means it’s not limited to 1-2 blog posts but instead can be added into every blog post on your blog or all those within one of your categories.
In general, whatever you decide on your niche for your blog you should use that as a focal point to creating a niche freebie. If you are still unsure ask yourself “What is the overall goal of your blog?”
Using my blog as an example, my niche freebie is the Printables Kickstart Toolkit. It is made to help bloggers brainstorm a great freebie and give them tools to make the designing process much easier.
To help you figure the kind of niche freebie to use for your blog, you will want to take a moment to consider these details:
- Why are people coming to your blog?
- What keeps them coming back?
- What do you do differently from other bloggers in the same niche?
This is the time to figure out who your ideal subscriber is.
Something to Note:
You can have more than one niche freebie. In fact, I recommend it if you either are just starting out OR you have been unsuccessful in building an email list. The reason for that is the more options that are available, the better chance you have of figuring out what kind of help your audience is looking from you.
Use your blog’s categories to determine your niche freebie. For example, a travel blog’s menu consists of Destinations, Travel Planning, and Solo Traveling. From there, you can create a freebie for each individual category or one that can be intermixed between all three.
A post freebie is one that you created for individual blog posts. This means that they don’t work with every single blog post you create. Hence they are post-specific freebies.
These tend to be the ones that most people allude to for bloggers to create when they are beginning their blog career. And they are good ones to use.
They don’t take up too much time or thought, and help solve a problem. Keeping them simple is a smart tactic since they are only for certain blog posts. The best example of a post freebie is one I created on my mom blog.
I wrote a blog post about how to travel with toddlers and babies. I gained a lot of knowledge during the Thanksgiving and Christmas holidays with traveling both by plane and car. Part of my blog post was about what you need to pack and so I created two travel checklists (one for babies and the other for toddlers).
Unless I wrote another blog post about travel, it would not work to add this freebie throughout all my blog posts. It doesn’t work with my posts about making homemade baby food.
Which leads me to explain why you need to have both on your blog.
Related Post: How to Create That One Irresistible Opt-In Freebie
3 Benefits of Having Both Types of Freebies on Your Blog
Benefit #1: Not Relying On One Singular Blog Post.
Putting all your eggs in one basket is not the best idea. Especially when it comes to blogging. The reason for that is you are banking on that one post to bring in enough people and then you have to hope that those who come to want your freebie.
Unfortunately, it is a numbers game. The more who come to your blog, the higher chance you have.
Have you heard about the Marketing Rule of 7? What this means is that a person needs to see/hear about your product 7X before they will buy or in this case, give you their email.
That is a big number to hit when you are a new blogger and are starting to build your authority. And the truth, with social media that number varies depending on the person or product.
You might only need people to see it three times or maybe more like ten. But using the rule of 7 as a starting point is a great place to begin.
So with the knowledge that your audience needs to see your product more than once, means you need it to be accessible on multiple posts or pages.
That is why using both niche and post freebies is essential to your blog. It allows you to hit everyone on every page of your website.
Neil Patel is my inspiration for rethinking my blog freebies.
He was a guest speaker on a podcast (you can check it out here) and he said that you need to have an opt-in everywhere possible on your blog. It was the first time I heard someone say that and at that moment a gigantic light bulk went off in my head.
I was thinking about my blog freebies all wrong. So I went to check out his website (www.neilpatel.com) and it is truly inspirational. He has opt-ins everywhere. By that I mean:
- it is the first thing you see when you get to his website
- he has an opt-in as the very first post on his blog page (my mind was blown away by that)
- he includes 2-4 opt-ins within every single blog post
They are literally everywhere but it is a great place to get an idea of what you can try with your blog. As a new blog, it is not ideal that you go that intense just yet. Mostly because you don’t want to turn away new visitors.
Neil Patel has a lot of authority and is considered an online marketing wizard.
But that doesn’t mean you can’t implement his strategy in a toned-down version. By creating niche and post freebies, you can have enough lead-magnets to be seen by all your visitors. Not just the ones that land on a specific blog post.
Benefit #2: Hit Various Needs
Everyone has different needs and expanding your idea of your freebies will allow you to hit those needs. You probably won’t get every single one and that’s okay. Your freebie shouldn’t solve the world’s problems.
They are made to transform your reader into a dedicated subscriber. Once you can get your audience on your email list, you can work on the next step of building trust. Trust doesn’t happen overnight and this is the area you will have to work for it.
But by providing multiple solutions for a variety of problems you have started. When you show that you can help your readers, they will be more than likely to invest in your blog (both through traffic and monetization).
That’s why you need to have different types of freebies. Maybe they don’t want your big niche freebie right away but they could use your post freebie.
Not everyone who comes to your blog will be at the same place. Some might be ahead, while others are just beginning.
With that in mind, creating a variety of options will allow you to hit a larger range of needs for your audience.
Benefit #3: Reaches More People
The goal of building your email list is to accumulate as many subscribers as you can. This goes hand in hand with the other two benefits. By having more freebies to add to your blog, you have the ability to connect with many different people that are either an exact fit as your target audience or close to it.
That means you get the people you go to your home page, the ones who read your about me page, and then all the different blog posts you write. So not only do multiple freebies hit various meets and is seen a lot it also allows every single person who comes to your site to see what you have to offer.
No one should leave your blog without having an option to sign up for your email list. That is a wasted opportunity. If you are a new blogger, you don’t know what is going to attract people to your site.
And even then, you want to constantly create solutions that will keep people coming back. One of my favorite podcasts is Amy Porterfield’s Online Marketing Made Easy.
In almost every episode I listen to she mentions free tools for you to use. But depending on the topic of the podcast will determine which freebie she is recommending.
And there are quite a few to choose from. She is another big inspiration of mine. She is constantly creating new freebies for her listeners and that powerful.
That means she is not only investing in those who pay for her products but also those who are not ready yet. And that is exactly how she reaches so many different people.
Take this strategy and build on it for your blog.
5 Tips for Creating Irresistible Blog Freebies
Tip #1: Don’t Forget the Power of Video
People love to watch videos. It is an easy way to capture information. Many are like me who listen to a video in the background (mostly when I’m doing chores) but a video provides me the ability to learn while I am doing other tasks. And yes, that is a very mom thing for me to do.
But the reality is that video is the future. Let’s look at some facts.
In 2017, a study from Cisco stated that over 80% of online traffic would be portrayed by video by 2019. That is a big number when you sit and think about it. Now let’s fast forward to 2018, where the U.S generated 85% of users watched online videos. That number surpassed the 2017 study before we reached 2019.
And even now it is projected to keep going up.
Why? Because online videos are easy. They entertain or provide valuable information. And most importantly, they are accessible everywhere thanks to smartphones. Having a tv in your pocket changes the game.
People also like to see who they are interacting with. Video gives the reader a physical connection to you. From hearing your voice, listening to how you talk, and see what you look like. It is almost like they are meeting you in person.
There are plenty of ways you can add a video to either your freebies or your products. Here are some to get you started:
- Landing page introduction
- Summarize the main points
- Introduction to the product
- Video reviews / testimonials
So don’t be the last one to this party. Start adding video right now to your blog and your products to make sure you are in on this increasing trend.
Tip #2: Create Content Around Your Freebie
What do I mean by this? As you create your freebies, I want you to think about 5 blog posts that you can directly connect to it. These blog posts will help your freebie stand tall. Don’t give away all the information in your freebie.
Instead, I want you to hit key points and then suggest your freebie as a way to get a deeper understanding. Here is an example to help you visualize.
Let’s go back to the travel checklist for toddlers and babies that I made for my mom blog. I only wrote one (which is where I messed up) when I should have written 5. These are the five I should have written:
- 10 Travel Hacks for Flying with a Toddler and Baby
- The Best Places to Travel with a Baby or Toddler.
- 5 Essentials You Don’t Want to Forget While Driving with a Toddler
- A Mother’s Guide to Traveling with Babies and Toddlers
- How to Have a Fun Vacation When Traveling with a Baby
Look at that. 5 completely different blog posts that I can now include my travel checklist. These are also great ways that I can add internal links between the five blog posts. And I can still come up with more to write on.
So take a moment and do a quick brainstorming session. You don’t have to use all the ideas at once in your blog but you at least will have ideas on the back burner for when you need them.
Tip #3: Easy to Read
This is super important. If people can’t read your freebie or understand what you are trying to solve, then it was all for nothing. Keep both your freebie and blog posts at a lower reading level.
I know that hurts to think about but the grade level varies depending on your audience. In general, many articles state that you should write for a 6th-8th grade reading level and some even go as far as 10th grade.
It all comes down to you getting to know your audience. To make it easier on your try to write in short sentences (this is one I am still working…I tend to get a little wordy sometimes), remove useless words that only adding fluff, and not using too many long words.
Also when creating your blog freebie, make sure you use a legible font. This means sticking with a serif or sans serif fonts. My personal preference is the sans serif fonts (like Poppins or Montserrat). I have become a bit of font geek and I know it is weird. I love trying out different fonts and playing with their styles.
To give you an idea of why your font choice matters, take a look at the picture below.
The Option 2 (handwritten) font is a lot harder to read compared to Option 1 (sans serif). Think of trying to read the handwritten style font for a resource guide. It would be incredibly annoying.
If you need to font free commercial use fonts for your use, take a look at Google Fonts. They have over 900 fonts to choose from. My head hurts a little bit when thinking of searching through all of it BUT it is a resource you should know about.
Eventually, when you start selling products, you will need to be mindful of what you are allowed to use commercial.
Bonus Tip for Google Fonts:
If you like to use any of the Google Drive tools (Google Docs, Google Sheets, Google Slides) you can easily add any fonts from Google Fonts. That was a lot of Google in one sentence but now you know!
Tip #4: Experiment with Different Formats
This could go hand in hand with Tip #1 but you are not limited to video alone. I want you to try types of freebies.
Need some ideas? Check these out:
- Email series
- Resource guide
Try doing some combination of 2-3 ideas. I am always a fan of bulking up your blog freebie!
Related Post: How to Bulk Up Your Blog Freebie to Entice Subscribers
If one format ends up not getting you a lot of subscribers, then try switching it up. Make sure you allow for a decent amount of time AND that you are promoting your product as much as possible.
Not getting enough traffic to your website isn’t a good judge of whether your product is desirable or not. But don’t worry. I’ve got your back. Here are my Top 5 Easy Ways to Promote Your Blog Freebie.
Tip #5: Create Freebies That Stand the Test of Time
For this tip, I want you to think of a freebie that focuses on getting your subscriber to use it multiple times. Making a freebie that is a necessity is important. It allows your brand and blog to always thought of as the solution to their problem.
Here is one of my fabulous examples to get you thinking.
In my Printables Restart, I give my subscribers multiple checklists. These checklists are ways to make sure that they don’t forget anything important.
Now when they are creating their freebie, my subscribers can go back to the checklist when needed, and eventually, they will know it like the back of their hand. That does two things for me.
One it solves their problem so well that they know it by part AND two my blog will be associated with it whenever they think about the checklist.
I know this works because this has happened to me from freebies or products I purchased from other bloggers. The blog that got me started on blogging (www.startamomblog.com) has a lot of resources for me to use. And there are some I don’t think about anymore but I always associate that tool with that blog.
Don’t Forget to Hustle
Think about the blogs that you are heavily invested in. Take a moment and think about what made you choose them and what makes you keep coming back. It typically starts with a freebie. A way for you to test the waters.
Now apply that same logic to your blog. Use every form of marketing to get out there and show the world what you have to offer. Show off those freebies or super helpful posts that will lead people to your freebies.
It might take a little (because unfortunately, things don’t always happen as fast as we want them to) but eventually, you will get the traffic. Then once you have the traffic, you will start building your subscribers.
They go together like a peanut butter and jelly sandwich. That salty and sweet combination doesn’t work without the other.
So while you are building up to that big traffic, make sure you are connecting with those that chose to be subscribers. Build a strong relationship with them.
Word of mouth (or sharing in the social media mindset) is powerful in today’s world. People become internet stars quickly thanks to how fast people spread the news on their social media. Be prepared for that moment to happen to you with have a stable foundation to draw in subscribers for when they do come.
Are You Ready to Get Creative?
Awesome! What kind of niche and post freebies are you thinking of creating? Send me an email at firstname.lastname@example.org or tell me about it in the comments below. I can’t wait to hear what you will create.
Happy Days –
Hi, I’m CaitieJ. I’m a quirky lady married to the love of her life and raising two wonderful little boys. I’m also the nerd who loves everything about creating printables and opt-in freebies. This blog is all about helping fellow bloggers learn how to create unique freebies that will grow an incredible email list. Check out more about me and my blog right here!